KUALA LUMPUR, Oct 21 (Bernama) -- Isentia is expanding the leadership roles of Ho Paik San and Karthi Puvanendran to bring client relationships and insights expertise closer together and support a more consultative approach to client work. Paik San will extend her current insights remit to include commercial leadership, while Karthi will take over accounts and insights leadership.
The changes build on clients’ longstanding trust in Isentia for media intelligence, social listening and advice. That trust provides the foundation for working more closely with clients to understand which developments could affect their organisation, how their audiences are responding and where to focus their communications efforts.