General 14/10/2026 03:09 PM

IE Business School Turns ABB Bank’s Transformation Journey into a Case-study

BERNAMA Malaysian National News Agency
Share:

BAKU, Azerbaijan, Oct 14 (Bernama) -- ABB Bank’s transformation journey has become the subject of a case study at IE Business School, one of the world’s leading business schools.

The case study, developed by IE Business School Professor Antonio Zabaleta Moreno, is titled “ABB Bank’s Next Frontier: Choosing the Scope and Path of Growth.” It presents the Bank’s successful strategic and digital transformation in recent years, the implementation of an Agile operating model at ABB Bank, its technological modernization, and AI-driven development priorities as a real-world business case for students.